Dwell

Owned by Anand Rajaraman
Last updated: Feb 04, 2020 by Christopher Karr (Unlicensed)
1 min read

Dwell Analytics refers to the length of time the shoppers stop and engage in the stores. This helps in determining shoppers focus, interest and interactions with products and promotions at stores. Using Dwell Analytics data, business can determine the amount of time shoppers spend at specific counters and position the products at high traffic areas to optimize sales.

The 3VR Dashboard counts the length of time (in seconds) a shopper spends as Dwell Time and the specific period as Dwell Event.

Install the Dwell plug-in in 3VR VMS Server/Enterprise Server. The VMS server/Enterprise performs the demographics analysis on the wide data that is fed. Refer to Dwell Plug-In Installation and Configuration Guide for more details.

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