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Refer Guidelines for Facial Image Surveillance document for assistance positioning cameras for Demographics. The Demographic analysis requires carefully placed cameras with adequate resolution and lighting.

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Prior to installing and configuring analytics, enter the system-specific license key that was provided to you at the time of purchase.

If you do not have access to the original order confirmation email, you can look up the license key by appliance serial number on the 3VR Partner Portal, go to http://partners.3VR.com and sign in with your Partner Portal account, then click the Obtain System License Key link.

After obtaining the license key, enter it in the License Settings dialog in 3VR System Manager:

  1. In the Configure tab of System Manager, select the appliance name. The system settings will appear to the right.

  2. Click Common Operations, then click License Settings.

  3. In the License Settings dialog, click Add/Update License Key.

  4. Type the license key in the pop-up box.

  5. Click the Add/Update License Key button.

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  6. The License Settings window will update to reflect that a license key was applied.

  7. Click Close to return to the Configure tab.

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  • The camera covers an area where Demographics analysis is not desired. For example, if the camera covers a checkout line, you might draw a zone that excludes the cashier.

  • You wish to isolate areas in the field of view that might generate different demographics data. For example, a store with a camera covering two end-cap displays might want to compare the demographics of people attracted to each display. Note: this use case is typically only relevant when using a megapixel camera with a wide field of view.

  • Faces appearing in front of the camera are in the field of view for a long time, as in a long hallway. In this case, you might draw an inclusion zone only for the closest half of the camera to avoid
    accidentally counting the same person twice. The image to the right exhibits this use of a zone.

If no inclusion zones are specified, the plug-in will default to analyzing the full frame.

Zones are specified in the Zones tab of the Edit Settings window. To create a new zone:

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  1. In the Edit Settings window, click the Parameters tab.

  2. Wait until a person appears on camera, then click the pause button.

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  3. Click and drag the orange box until it covers both of the person’s eyes. The positioning of the box in the video player is irrelevant.

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Save Settings

When you are finished editing the Demographics settings for the current camera, click the OK button at the bottom of the Edit Settings dialog. Repeat the steps in this section for any remaining cameras bound to the Demographics plug-in.

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